易烊千玺再斩获首位代言 彰显00后商业影响力
时间:2020-10-23 20:31:05阅读:4546次来源:星辰影院 4月11日,国内某电商巨头正式宣布,易烊千玺成为其首位代言人。这也是易烊千玺在成为某国际运动品牌代言人、某国民洗护品牌代言人后,第三个个人商业代言。代言接踵而来,易烊千玺的国民影响力与商业价值不可小觑。
该电商巨头为迎接易烊千玺这位十年来首位代言人,线上线下均扩大力度铺设广告,官宣当日线上在移动端、PC端铺设广告,随后在全国影院投放TVC,承包上海地铁站做成“易烊千玺专区”,引得路人争相与广告墙上的偶像合影,可见易烊千玺人气之高。
各大品牌之所以选择易烊千玺为其代言,正是看中了易烊千玺一直以来积极阳光的正面形象、作为青年偶像的强大号召力。在易烊千玺为某国际运动品牌代言后,该品牌热度飞速上涨,“代言人同款”等商品瞬间售罄并多次补货,带货力十足,商业影响力非同一般。
2018年,对于千禧元年出生的一代人来说是重要的转折点——步入成年阶段,开启新的旅程。2000年出生的易烊千玺,在开年就已取得不错成绩,不仅频频拿下知名品牌商业代言,在时尚方面也有不俗表现。在今年,易烊千玺已先后登上三本时尚大刊封面,并在今年四月以首位00后的身份登上一线男刊,时尚表现力有目共睹,时尚影响力持续上涨。
如今,易烊千玺在代言、时尚、影视等多方位全面发力。据悉,由易烊千玺领衔主演的古装剧《长安十二时辰》进入后期紧张拍摄中,易烊千玺所饰演的杀伐果决、清高孤傲的靖安司丞李泌同样值得期待。
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