Q2综艺市场的新变量,优酷打造新式喜剧综艺《周六夜现场》

时间:2020-10-23 20:38:30阅读:494
Q2的网综在题材和内容上更加丰富多元,爱优腾纷纷在头部节目上发力,围绕着街舞、偶像养成、机器人争霸等年轻人兴趣题材展开对垒。爱奇艺主打《热血街舞团》和《机器人争霸》;腾讯视频延续去年的“偶

Q2的网综在题材和内容上更加丰富多元,爱优腾纷纷在头部节目上发力,围绕着街舞、偶像养成、机器人争霸等年轻人兴趣题材展开对垒。爱奇艺主打《热血街舞团》和《机器人争霸》;腾讯视频延续去年的“偶像养成之路”,重磅推出《明日之子2》及《创造101》等偶像类节目。

优酷在Q2的网综排布则非常讨巧,除了《这就是街舞》、《这就是铁甲》这两档聚焦年轻文化的超级网综,另一档风格完全不同的超级网综《周六夜现场》也即将在6月上线,为网综市场注入新鲜血液。

《周六夜现场》是引进全球最成功的喜剧模式《SNL》,集结国内最强的新式喜剧编创阵容以及一线明星打造出的一场狂欢盛宴,为喜剧市场注入一剂“回暖的强心剂”。

在竞争激烈的文娱行业,「创新」显得尤为迫切。因此优酷在喜剧综艺领域持续加码,倾力打造了这档新式喜剧综艺《周六夜现场》。现在回看喜剧综艺的繁盛时期,不管是《欢乐喜剧人》还是《喜剧总动员》都曾在视频平台斩获可观的流量,也曾在社交网络上拥有足够的话题讨论度。这么看来,受众对于观看喜剧综艺的习惯已经养成,而《周六夜现场》要做的,正是正确利用喜剧综艺的流量潜力和话题性,打造不同以往的下一个爆款。

引用阿里大文娱轮值总裁兼大优酷事业群总裁杨伟东的话说就是 “我们始终认为尊重创意、尊重版权,才是我们内容具备长跑能力,参与长期竞争的核心前提” 。如今,蓄力已久的《周六夜现场》已经箭在弦上,待到万箭齐发之时,便是喜剧综艺彰显营销魄力之日。

由此看来,来路磊落,前途光明的《周六夜现场》未来可期。

继《欢乐喜剧人》第四季成功收官后,喜剧市场已经成熟,《周六夜现场》的出现恰逢其时。

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