时代华纳正式被AT&T收购 改名华纳媒体集团

时间:2020-10-23 21:14:55阅读:1654
北京时间6月19日消息,随着AT&T完成对时代华纳的收购,“时代华纳股份有限公司”这个名字正式成为历史,将改名为“WarnerMedia”。而原时代华纳

北京时间6月19日消息,随着AT&T完成对时代华纳的收购,“时代华纳股份有限公司”这个名字正式成为历史,将改名为“WarnerMedia”。而原时代华纳旗下的HBO、华纳兄弟、CNN、TNT等名字都不受影响。

同时有重大人事变动:原时代华纳旗下的特纳广播公司CEO John Martin离开。

这两起改变是AT&T娱乐的头头John Stankey在给员工的备忘里宣布的。他解释称,之所以改掉时代华纳的名,是因为一家媒体公司和一家有线电视公司都叫这个名字,会引起混淆。经过AT&T调研,用户的混淆一时半会是无法消除的,不如改名好了。

Stankey表示:“华纳媒体集团”这个名字会比“时代华纳”还要低调、不显要,它就是代表此前时代华纳旗下的品牌和业务的集合,重要的是它旗下那些直面消费者的品牌,HBO、CNN、华纳兄弟、TNT等。

同时,这封备忘还宣布华纳媒体集团旗下的特纳广播公司CEO John Martin离职。特纳拥有CNN、TNT、TBS、Cartoon Network和Adult Swim等。

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