爱奇艺《亲爱的活祖宗》引用户追捧 年轻用户观看占比超七成

时间:2020-10-23 21:21:29阅读:947
由爱奇艺出品的轻喜爱情剧《亲爱的活祖宗》在爱奇艺爱青春剧场播出以来,凭借清新画风、幽默的故事情节引来众多用户关注。截止目前,该剧多次获得百度风云榜、百度热门搜索TOP1。泡泡社区、豆瓣评论量也持续攀升

由爱奇艺出品的轻喜爱情剧《亲爱的活祖宗》在爱奇艺爱青春剧场播出以来,凭借清新画风、幽默的故事情节引来众多用户关注。截止目前,该剧多次获得百度风云榜、百度热门搜索TOP1。泡泡社区、豆瓣评论量也持续攀升,用户纷纷留言表示:深浅色调变换的镜头语言消除了古今转换的突兀感,喜剧、科幻元素的融合让整部剧看点十足。根据爱奇艺用户画像显示,该剧18-35岁观看人群占比超过70%,可见爱奇艺围绕创新性的题材和青春化的表达方式,又一次打开了年轻用户市场。

一直以来,爱奇艺凭借敏锐的洞察力,从题材多元化入手,率先突破青春题材的创作桎梏,先后打造的校园青春新氧网剧《最好的我们》、全景式青春治愈剧《你好,旧时光》、青春纯爱剧《泡沫之夏》、校园科幻剧《同学两亿岁》、轻古风青春古装偶像剧《芸汐传》等多部剧作均受到用户的喜爱。而此次《亲爱的活祖宗》主打轻喜爱情题材并加入多种年轻化元素,也再次为用户带来全新观感。可见爱奇艺通过青春内容的升级打造不断提升用户对于青春题材的期待。此外,该剧还以泡泡社区为核心打造多元社交互动形式,进一步增加年轻用户的观剧体验。未来,爱奇艺将以爱青春剧场这一细分领域为内容阵地,从贴近年轻用户的娱乐体验出发,持续推出多部精品青春剧作,覆盖更广泛的年轻用户群体。

此番《亲爱的活祖宗》清奇的故事内容与青春化的表达,深受年轻用户的青睐。该剧有序穿插轻喜、科幻等诸多年轻化元素,使得故事结构完整、节奏明快。剧情则是在保留原著故事内核的基础上进行创新,如男主初到现代不认识红绿灯差点闯红灯的插曲、男女主阴差阳错卷进绑架案的剧情设置,为用户带来一段段啼笑皆非的爱情故事。此外,为了提升用户观剧体验,爱奇艺还在互动形式上进行延展,邀请主演空降泡泡圈,以及在官方微博开展“活祖宗体”模仿大赛等在内的多种互动体验,进一步激发用户的观剧热情。

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