爱奇艺再次助推青春题材热度爆发《你好,旧时光》破亿

时间:2020-10-23 18:36:59阅读:3873
由爱奇艺、小糖人、华视娱乐联合出品的全景式青春剧《你好,旧时光》自8日上线以来,好评度、热议度持续上升,豆瓣评分获8.0高分,荣登微博电视剧榜TOP1,口碑爆棚的同时,播放量也随之一路飙升,截止目前,
  • 你好,旧时光
  • 校园 青春
  • 李兰迪 张新成 周澄奥 李牵 许梦圆 赵健雷 汤梦佳 曹恩齐

由爱奇艺、小糖人、华视娱乐联合出品的全景式青春剧《你好,旧时光》自8日上线以来,好评度、热议度持续上升,豆瓣评分获8.0高分,荣登微博电视剧榜TOP1,口碑爆棚的同时,播放量也随之一路飙升,截止目前,仅播出4集已成功破亿。而凭借真实场景、清新风格、精致品质,《你好,旧时光》更是获得多家行业自媒体点赞,继《最好的我们》周,爱奇艺再次助推青春题材口碑和流量双丰收。此番,爱奇艺升级打造“全景式”青春,不仅再次拓宽青春剧题材边界,也进一步彰显爱奇艺推动剧集热度爆发的强大平台运营力。

作为八月长安振华系列的又一力作,《你好,旧时光》本身就有着良好粉丝基础,而剧集播出后,能够获得原著粉丝和用户一致好评,与爱奇艺对原著IP的创新打磨密不可分。在打造《你好,旧时光》时,爱奇艺创新开启“全景式”青春模式,在延续青春故事内核、纪实风格的同时,融入家庭、学校、社会多个视角,时间横贯过去、现在和将来,力求通过全方位、多角度勾勒出集体式青春群像。从已播出几集来看,文理分班、办黑板报、学生会主席竞选等高中情节真实再现,成功获得用户广泛关注和称赞。可以说,《你好,旧时光》在为用户带来青春饕餮盛宴的同时,实现爱奇艺在青春题材上成功拓展。

事实上,爱奇艺始终坚持拓宽网剧题材,并依托自身平台运营力助推多部精品剧集热度爆发,为用户提供更多精品化、多元化追剧选择。《你好,旧时光》播出期间,爱奇艺通过首页推荐、独家花絮、实时弹幕、泡泡圈子等站内资源协作,实现平台和用户零距离互动,进一步增加用户粘性。此外,爱奇艺还发布 #你好旧时光#篮筐版和黑板报地铁广告,通过线下活动充分调动用户积极参与性,加速剧集热度扩散。在爱奇艺强大平台运营力加持下,《你好,旧时光》迅速聚拢一众粉丝,微博话题阅读量已达1.6亿,也再树青春剧行业新标杆。未来,爱奇艺还将凭借自身强大平台运营力,持续输出更多精品剧集。

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