破圈、爆款、情怀 TME live打造有温度的线上演唱会

时间:2020-10-24 00:26:14阅读:613
尽管疫情让线下演唱会停摆,但五月天与五迷的“五月之约”依然在5月的最后一天通过腾讯音乐娱乐集团旗下TME live如期而至。在经典曲目、电影级画面、超A级演唱会规格、跨越时空的

尽管疫情让线下演唱会停摆,但五月天与五迷的“五月之约”依然在5月的最后一天通过腾讯音乐娱乐集团旗下TME live如期而至。在经典曲目、电影级画面、超A级演唱会规格、跨越时空的限制这些元素共同激发的化学效应下,五月天的这场“突然好想见到你”线上演唱会引爆全民刷屏,当天空降7个微博热搜,相关话题阅读量近28亿,全平台吸引3500万人次在线观看。

这是成军23年来,五月天第一次举办“零现场观众”的演唱会,也是五月天全球同时观看人数最多的一场。演唱会结束后,不少粉丝在社交平台感叹道“从前听五月天的日子是美好又青涩的日子,感谢”、“续命成功…鸟巢一别…终于再见…静候君…” 毫无疑问,TME live的出现,让音乐人和粉丝在线上也可以圆梦。

从杨丞琳的录音室One take秀、A-Lin露台音乐会,到《想见你》的剧中场景再现、刘若英的剧场治愈演唱、萧煌奇的周末晚宴等,TME live的每一场演出都在社交媒体上引起大众的讨论。而不同于短视频平台更加生活化与随性的场景,TME live提供的就是真正线下Live的复刻,还原现场、精良制作,加上免费开放给用户的态度,品质、良心成为TME live在乐迷和普罗大众心中的关键词。

对于TME live而言,为用户提供触达人心的好音乐是贯穿其始终的运营理念。通过优质且直抵人心的线上演唱会打造,TME live不仅让忠实铁粉深受感动,有温度的特别音乐体验更激起了歌迷的分享欲,进而从乐迷出圈到大众用户、带来引爆全网的连锁反应。

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